Privacy Policy

Effective Date: August 20, 2026

Last Updated: August 20, 2026

Fundamentum Wellness LLC (“Fundamentum,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how we collect, use, disclose, and protect your personal information.

This Privacy Policy describes how we collect, use, and disclose personal information when you visit or use our website, purchase our products, create or use an account, communicate with us, subscribe to marketing communications, submit a product review, interact with our advertising, participate in an affiliate or referral program, or otherwise use our website and related services (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” mean any individual who accesses or uses the Services, including customers and website visitors.

Fundamentum Wellness LLC is based in Pennsylvania, United States. Our Services are currently intended for customers located within the United States.

Our online store is hosted by Shopify, which provides the ecommerce platform through which we offer and sell our products.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our business practices, technologies, service providers, legal requirements, or for other operational reasons.

When we update this Privacy Policy, we will revise the “Last Updated” date above and take any additional steps required by applicable law.

We encourage you to review this Privacy Policy periodically.

Personal Information We Collect

The personal information we collect depends on how you interact with Fundamentum and the Services.

Information You Provide Directly to Us

Information you provide directly to us may include:

• Your name
• Email address
• Telephone or mobile number
• Billing address
• Shipping address
• Account or login information
• Order and purchase information
• Marketing preferences
• Customer service communications
• Product reviews, ratings, photographs, comments, or other content you submit
• Information provided through promotions, surveys, referral programs, affiliate programs, or similar activities

Some features of the Services may require you to provide certain information. You may choose not to provide that information, although doing so may prevent you from using certain features.

Order and Payment Information

When you make a purchase, we may collect or process information relating to your transaction, including:

• Products purchased
• Order value
• Billing and shipping information
• Payment confirmation
• Discounts or promotional codes used
• Shipping status
• Returns, exchanges, or refunds

Payments are processed through Shopify and/or third-party payment processors.

Fundamentum generally does not directly store complete credit or debit card numbers. Payment information may instead be collected and processed by Shopify or the applicable payment provider.

Customer Accounts, Shopify, and Shop Pay

If customer-account functionality is enabled, we may collect and process information necessary to create, maintain, and secure your account.

Our store is powered by Shopify. Shopify processes certain personal information in connection with the operation of our store and may provide services that allow your activity with Fundamentum to be associated with other Shopify services you choose to use.

If you choose to use Shop Pay, Shop, or other Shopify services, Shopify may process information such as your contact information, payment information, shipping information, account information, and purchase history in accordance with Shopify's own privacy practices.

Information We Collect Automatically

When you access or use the Services, we and companies that assist us may automatically collect certain information about your device and your interaction with our Site.

This may include:

• IP address
• Browser type
• Device type
• Device identifiers
• Operating system
• Network information
• Approximate geographic location derived from your IP address
• Referring website or source
• Pages and products viewed
• Shopping-cart activity
• Search activity
• Links or advertisements clicked
• Dates and times of visits
• Purchase activity
• Information about interactions with our emails
• Cookie identifiers
• Other information about how you interact with the Services

We may collect this information through cookies, pixels, web beacons, tags, software development kits, local storage, and similar technologies.

Information We Obtain From Third Parties

We may receive personal information from third parties that provide services to us or otherwise interact with our business.

These parties may include:

• Shopify
• Payment processors
• Shipping carriers
• Email marketing providers
• SMS providers
• Analytics providers
• Advertising platforms
• Affiliate and referral platforms
• Customer review platforms
• Fraud-prevention and security providers
• Other technology and business-service providers

For example, when you interact with an advertisement for Fundamentum or visit our Site through an affiliate or referral link, we may receive information regarding that interaction.

Information we receive from third parties will be handled in accordance with this Privacy Policy and applicable law.

How We Use Personal Information

We may use personal information for the following purposes.

Providing Products and Services

We may use personal information to:

• Process payments
• Fulfill orders
• Arrange shipping and delivery
• Send order and shipping notifications
• Process returns, exchanges, and refunds
• Create and maintain customer accounts
• Provide customer support
• Respond to questions or requests
• Provide other features and functionality associated with the Services

Communicating With You

We may use your information to communicate with you regarding:

• Orders
• Accounts
• Customer service requests
• Product information
• Changes to our Services or policies
• Security issues
• Other administrative matters

Marketing and Advertising

Where permitted by law, we may use personal information to:

• Send promotional emails
• Send promotional text messages
• Tell you about products, promotions, or offers
• Personalize marketing
• Display advertising
• Measure advertising performance
• Attribute purchases to advertising campaigns
• Create or refine advertising audiences
• Understand how customers discover Fundamentum
• Improve our marketing efforts

Improving Fundamentum

We may use information to:

• Analyze how customers use our Site
• Understand customer preferences
• Measure website performance
• Improve our products
• Improve the customer experience
• Develop new products, Services, or features
• Conduct internal business analysis

Security and Fraud Prevention

We may use information to:

• Detect, investigate, or prevent fraudulent activity
• Prevent unauthorized transactions
• Identify malicious or unlawful activity
• Protect customer accounts
• Protect our Site and systems
• Enforce our agreements and policies
• Protect the rights, property, or safety of Fundamentum, our customers, or others

Legal and Business Purposes

We may use personal information where reasonably necessary to:

• Comply with applicable laws and regulations
• Meet tax, accounting, and recordkeeping obligations
• Respond to lawful government requests
• Establish, exercise, or defend legal claims
• Enforce our Terms of Service or other agreements
• Protect our legal rights

We may also use aggregated, anonymized, or de-identified information for lawful business purposes where that information can no longer reasonably identify you.

Cookies and Similar Technologies

Like many ecommerce websites, Fundamentum uses cookies and similar technologies.

These technologies may be used to:

• Operate our Site
• Maintain your shopping cart
• Facilitate checkout
• Remember your preferences
• Authenticate customer accounts
• Prevent fraud
• Measure website performance
• Understand how visitors use the Site
• Conduct analytics
• Measure advertising performance
• Personalize marketing or advertising

Some cookies are necessary for the Site and checkout process to function.

Other cookies may be used for analytics, advertising, or personalization.

Most browsers allow you to remove, reject, or limit cookies. Blocking certain cookies may affect the functionality of the Site.

Where available, you may also use privacy or cookie controls provided through our Site.

Analytics

We use Shopify's analytics functionality and may use other analytics services to understand how visitors interact with the Site and how our business performs.

Depending on the technologies enabled on the Site, these services may collect information such as:

• Pages viewed
• Products viewed
• Traffic sources
• Device and browser information
• Shopping activity
• Purchases
• Advertising interactions
• Other website-usage information

We may use services such as Google Analytics or comparable analytics providers if those services are enabled on our Site.

Advertising and Retargeting

We advertise or may advertise Fundamentum through social-media platforms, search engines, advertising networks, and other online services.

These may include platforms such as Meta, Google, TikTok, or similar services.

Advertising technologies such as pixels, cookies, and related tools may allow us and our advertising partners to:

• Measure advertising effectiveness
• Determine whether an advertisement resulted in a visit or purchase
• Understand how people interact with advertisements
• Create advertising audiences
• Retarget previous Site visitors with Fundamentum advertisements
• Personalize advertisements based on interests or activity

Depending on the technologies involved, advertising providers may collect information about your interactions with our Site and combine it with information from activity on other websites, applications, or services in accordance with their respective privacy policies.

Under certain U.S. state privacy laws, some disclosures associated with targeted or cross-context behavioral advertising may be legally defined as a “sale,” “sharing,” or processing for “targeted advertising,” even where no money is exchanged for personal information.

Affiliate and Referral Tracking

Fundamentum may operate affiliate, creator, ambassador, referral, or promotional programs.

When you visit our Site through an affiliate or referral link, we may collect information including:

• Affiliate or referral identifiers
• Referral source
• Campaign information
• Website activity
• Products purchased
• Order value
• Cookie or device identifiers

We may use this information to:

• Attribute purchases or customer activity to affiliates
• Calculate affiliate commissions
• Measure campaign performance
• Prevent affiliate fraud or abuse
• Administer our affiliate program
• Understand how customers discover Fundamentum

Affiliate-management platforms and other service providers may process this information on our behalf.

Product Reviews and User-Submitted Content

We may allow customers to submit product reviews, ratings, photographs, comments, or other content.

When you submit a review, we may collect information including your:

• Name or display name
• Email address
• Review
• Rating
• Photographs or other submitted content
• Purchase-verification information

Certain information associated with your review may be displayed publicly.

Please do not submit information in a public review that you do not want others to see.

We may use a third-party review platform to collect, verify, manage, or display reviews.

Email Marketing

If you subscribe to our email communications, we may use your email address and information regarding your interactions with those communications to send:

• Product announcements
• Educational content
• Promotions
• Offers
• Company news
• Other marketing communications

We may use a third-party email marketing provider to deliver and analyze these communications.

Marketing emails may contain technologies that allow us or our service providers to understand whether an email was delivered, opened, or interacted with.

You may unsubscribe from promotional email communications at any time by using the unsubscribe option contained in the message.

Unsubscribing from marketing communications will not prevent us from sending necessary non-promotional communications, including:

• Order confirmations
• Shipping notifications
• Account notices
• Customer-service communications
• Security notifications
• Legally required communications

SMS and Text Messaging

If you voluntarily enroll in Fundamentum's SMS or text-messaging program, we may collect and use your mobile telephone number and information relating to your participation in the program.

Messages may include:

• Product announcements
• Promotions
• Special offers
• Cart reminders
• Order updates
• Account alerts
• Customer-service communications

Consent to receive marketing text messages is not required as a condition of purchasing products from Fundamentum.

Message frequency may vary. Message and data rates imposed by your wireless provider may apply.

You may opt out of marketing text messages by following the instructions provided in the messages, including replying STOP where supported.

Fundamentum does not sell your mobile telephone number or SMS opt-in consent information to third parties for their own marketing purposes.

We may disclose information to service providers as necessary to operate and administer our messaging program.

How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate our business and provide the Services.

Shopify

Shopify provides our ecommerce infrastructure and may process information in connection with our Site, checkout, payments, customer accounts, Shop Pay, analytics, security, and other ecommerce functionality.

Payment Providers

Payment processors and financial institutions may process information necessary to authorize transactions, process payments and refunds, resolve payment disputes, and prevent fraud.

Shipping and Delivery Providers

We may provide your name, shipping address, contact information, and relevant order information to shipping carriers and delivery providers in order to fulfill your purchase.

Technology and Service Providers

We may disclose information to companies that perform services for us, including providers of:

• Information technology
• Cloud storage
• Website services
• Data analytics
• Customer support
• Email delivery
• SMS messaging
• Product reviews
• Fraud prevention
• Cybersecurity
• Order management
• Accounting or other business operations

Advertising and Marketing Partners

Where advertising technologies are enabled, advertising platforms and marketing partners may receive information such as online identifiers, website activity, commercial information, or advertising-interaction data.

Affiliate and Referral Partners

Affiliate-management providers and, where appropriate, affiliate or referral partners may receive information necessary to attribute referrals, calculate commissions, prevent fraud, or administer affiliate programs.

We do not provide affiliates with payment-card information or other information that is unnecessary to administer the affiliate relationship.

Professional Advisors

We may disclose information to attorneys, accountants, insurers, consultants, and other professional advisors where reasonably necessary.

Legal Requirements

We may disclose personal information if we reasonably believe doing so is necessary to:

• Comply with applicable law
• Respond to a subpoena, court order, search warrant, or lawful government request
• Investigate suspected fraud or illegal activity
• Enforce our agreements or policies
• Protect our rights, property, or safety
• Protect our customers or others

Business Transactions

If Fundamentum is involved in a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar business transaction, personal information may be disclosed or transferred in connection with that transaction.

Sale, Sharing, and Targeted Advertising

Fundamentum does not sell personal information in exchange for money.

However, certain advertising technologies may involve disclosures of online identifiers, website activity, commercial information, or similar information to advertising and marketing partners.

Under certain U.S. state privacy laws, these activities may be considered a “sale,” “sharing,” or use of personal information for targeted advertising even though Fundamentum does not receive monetary payment in exchange for the information.

Where applicable law provides you with the right to opt out of such activities, you may exercise that right through privacy controls made available on our Site or by contacting us at:

support@fundamentumwellness.co

Where required by applicable law and supported by our systems, we will also recognize applicable browser-based opt-out preference signals, such as Global Privacy Control (“GPC”).

Your Privacy Choices

Email

You may unsubscribe from promotional emails through the unsubscribe option contained in those emails.

Text Messages

You may opt out of eligible marketing text messages by following the opt-out instructions contained in the message, including replying STOP where supported.

Cookies

You may use your browser settings to delete, reject, or limit cookies.

Where available, you may also use the privacy or cookie preference controls available through our Site.

Targeted Advertising

Where required by applicable law, you may opt out of certain targeted advertising, sale, or sharing activities through the privacy controls available on our Site or by contacting us.

U.S. State Privacy Rights

Depending on the state where you reside, whether the applicable privacy law applies to Fundamentum, and subject to applicable exceptions, you may have certain rights regarding your personal information.

These may include the right to:

• Confirm whether we process your personal information
• Know or access personal information we maintain about you
• Obtain a portable copy of certain personal information
• Correct inaccurate personal information
• Request deletion of certain personal information
• Opt out of the sale of personal information
• Opt out of certain sharing of personal information
• Opt out of targeted advertising
• Limit certain uses of sensitive personal information where applicable
• Appeal certain decisions concerning a privacy request
• Exercise applicable privacy rights without unlawful discrimination

These rights vary by jurisdiction and do not apply in every circumstance.

To submit a privacy request, contact:

support@fundamentumwellness.co

Please use “Privacy Request” in the subject line and describe the request you would like us to process.

We may need to verify your identity before completing a request. Verification may involve confirming information reasonably necessary to establish that you are the person to whom the information relates.

Where permitted by applicable law, you may designate an authorized agent to submit a request on your behalf. We may require evidence of the agent's authority and may ask you to verify your identity directly with us.

We will respond to eligible requests within the period required by applicable law.

Where applicable law provides a right to appeal our decision regarding a privacy request, you may submit an appeal by replying to our response or contacting us at the email address above and indicating that you wish to appeal the decision.

California Residents

If the California Consumer Privacy Act, as amended (“CCPA”), applies to Fundamentum and to your personal information, California residents may have additional rights.

Depending on how you interact with us, categories of personal information we collect may include:

• Identifiers, such as name, email address, telephone number, postal address, IP address, account identifiers, and device identifiers
• Customer records information, such as contact, billing, and shipping information
• Commercial information, such as products purchased, shopping activity, purchase history, returns, and product reviews
• Internet or electronic network activity, such as browsing activity, Site interactions, device information, cookies, and advertising interactions
• Geolocation information, such as approximate location derived from an IP address and locations provided through billing or shipping information
• Inferences or preferences, such as interests inferred from Site interactions or purchasing activity

We may collect these categories directly from you, automatically through your use of the Services, or from the service providers and business partners described in this Privacy Policy.

We may disclose these categories to the categories of recipients described in the section titled How We Disclose Personal Information for the purposes described in this Privacy Policy.

Fundamentum does not sell personal information in exchange for monetary payment.

Certain disclosures associated with advertising technologies may constitute “sharing” under California law if and when the CCPA applies to Fundamentum.

California residents whose information is subject to the CCPA may have rights including the right to:

• Know what personal information is collected, used, or disclosed
• Access certain personal information
• Correct inaccurate personal information
• Request deletion of certain personal information
• Opt out of sale or sharing
• Limit certain uses or disclosures of sensitive personal information where applicable
• Exercise applicable privacy rights without unlawful discrimination

Requests may be submitted to:

support@fundamentumwellness.co

Where required by applicable law, we will recognize applicable opt-out preference signals such as Global Privacy Control.

Nothing in this section is intended to represent that the CCPA applies to Fundamentum in circumstances where Fundamentum does not meet the law's applicable requirements or thresholds.

Sensitive and Health-Related Information

Fundamentum sells dietary supplements and wellness products, but we do not ordinarily request medical records, diagnoses, treatment histories, or detailed health information as part of the purchasing process.

Your purchase history necessarily identifies products you have purchased from us. We do not intend to use ordinary supplement purchase information to diagnose medical conditions or infer sensitive health characteristics about customers.

Unless specifically necessary to address a customer-service matter, please do not send medical records or highly sensitive health information through customer-service communications, reviews, or other areas of our Site.

Information submitted to Fundamentum does not establish a physician-patient or other healthcare-provider relationship.

Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, misuse, alteration, destruction, or loss.

Our ecommerce infrastructure, payment processing, and portions of our information processing rely on Shopify and other specialized third-party providers.

No method of transmission over the Internet or method of electronic storage can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of personal information.

You are responsible for maintaining the confidentiality of credentials associated with any customer account you create.

If you believe your account or personal information has been compromised, please contact us.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy or as otherwise permitted or required by law.

Factors affecting retention may include:

• Whether you maintain an account with us
• The time necessary to process and document transactions
• Customer-service requirements
• Fraud-prevention needs
• Tax and accounting requirements
• Legal and regulatory obligations
• Applicable limitation periods
• The need to resolve disputes
• The need to enforce agreements

When information is no longer reasonably necessary, we may delete, anonymize, aggregate, or otherwise dispose of it in accordance with applicable law and our legitimate business requirements.

Third-Party Websites and Services

Our Services may contain links to websites, social-media platforms, applications, or other services operated by third parties.

Fundamentum does not control the privacy or security practices of those third parties.

Information you provide directly to another company is governed by that company's privacy policies and terms.

We encourage you to review the privacy practices of third-party services before providing personal information to them.

Information you choose to post publicly or semi-publicly through third-party services may also be visible to others.

Children's Privacy

The Services are not intended for children under the age of 13, and we do not knowingly collect personal information directly from children under 13.

If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information.

We do not knowingly sell or share personal information belonging to individuals under 16 where prohibited by applicable law.

If you believe a child has provided personal information to us, please contact:

support@fundamentumwellness.co

Do Not Track and Privacy Preference Signals

Some web browsers allow users to transmit a traditional “Do Not Track” (“DNT”) signal.

Because there is no universally accepted standard governing how websites should interpret traditional DNT signals, our Site may not respond to them in a uniform manner.

This is separate from legally recognized opt-out preference signals, such as Global Privacy Control.

Where applicable law requires us to recognize an opt-out preference signal and our systems support that signal, we will process it in accordance with applicable law.

United States Operations

Fundamentum Wellness LLC is a Pennsylvania limited liability company operating in the United States.

Our Services are currently intended for customers within the United States.

Some of our service providers, including Shopify and other technology providers, may process or store information in other states or jurisdictions in accordance with their infrastructure and applicable legal requirements.

If Fundamentum materially expands its Services outside the United States, we may update this Privacy Policy to address additional privacy requirements.

Complaints

If you have concerns about how we collect, use, disclose, or otherwise process personal information, please contact us.

We will make reasonable efforts to review and respond to privacy-related concerns.

Where applicable law provides a right to appeal a privacy decision or submit a complaint to a regulatory authority, you may also have those rights.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, contact:

Fundamentum Wellness LLC

Pennsylvania, United States

Email: support@fundamentumwellness.co

For requests to access, correct, delete, or otherwise exercise privacy rights relating to personal information, please use “Privacy Request” in the subject line.